The use of a chat on your website may seem like something simple or an option that we can add or not to our website, but it is much more important than you can imagine.
When a customer is on your website, what you do not want is to stop them from buying or leave the product page to go to the contact page because they want to resolve a questions.
Nor do you want to lose a customer who is looking at your shopping cart and who has doubts that a simple chat could solve.
Chats are a quick, direct, clear solution for your customers to interact with you when they need it most, when they are buying or viewing the content that interests them.
When a customer is deciding on your product or service, a customer may have simple questions about shipping time, pricing… The contact page is fine, but it is something that takes you from the point where you are on the website to somewhere else.
If I am looking at a product and I want to know if they have another color, size, model and for that I have to go to the contact page, I will surely lose information about the product and I will also lose part of the motivation to finish the purchase.
Your goal is to reduce the friction between your customers and the purchase as much as possible.
Each extra click on a web page causes sales, customers, sign ups to be lost. If to complete a task a client / user needs 10 clicks and you can reduce it to 5, much better.
This rule applies to any online process, but in the case of chats, being able to resolve a doubt directly with our clients, allows us to save many clicks.
When your website sells services or products of a high price, generating trust is essential. For this, having a channel of direct and real communication is the best way for your clients to trust you.
Being available for your clients, should not be something optional. Selling online requires building trust and being available to answer questions. Many purchases are impulsive (gifts, events, anniversaries) and many times a physical alternative is not available.
The chat will help us close more purchases faster.
What type of chat should I put on my website?
Among the Chat options that exist there are two large groups.
- 1. Platform-based chat.
In this category we have the chats like WAme that are based on WhatsApp.
The advantage is to be able to use tools that you already know and not have to start a cycle from scratch. It is also about saving and having your customers in a safe and accessible place for you and your team.
- 2. Chats on proprietary platforms.
These are companies that develop proprietary solutions where the main problem is having to learn to use a new tool where your team will have to invest time and resources.
In WAme we have clearly opted for a development based on a platform like WhatsApp.
WhatsApp is one of the best platforms to communicate with your customers. It is direct, immediate and above all very easy to use for all your customers and team.
On the other hand, WhatsApp has many very useful services when we talk to a client:
- – Share images and videos
- – Location
- – Contacts
- – Documents and archives
WAme is not the only plugin for WhatsApp in WordPress, but we believe it is the most complete in terms of functionalities.
Among the main ones we have:
- 1. To be able to configure all the options from a simple control panel. You enter WordPress and configure how you want your plugin to work.
- 2. Be able to create calls to action from any page with personalized messages.
- 3. Track from Google Analytics about the clicks on your WhatsApp block.
- 4. Customize the messages that your customers see when they arrive at your website.
On the other hand, in WAme we have learned that WhatsApp has all the features you need about security, privacy and contact management.On the other hand, WhatsApp is on your mobile and on your computer. WhatsApp allows you to manage clients and issues in a simple way. You do not need to have a complex tracking system or a complicated traceability system. Your team only has to open WhatsApp and answer the day’s issues.This is what a Chat like WAme offers you.
A simple solution, easy to use and manage with your customers and users so you can sell more.