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What percentage of users use “Chat” to buy?

We share some information we have about the use of the WAme plugin in online stores.

In this case the data is from an online food store. With this data we want to share information that may help you to improve the conversion in your online store.

Percentage of users who use the WhatsApp Chat to buy

  • 16% visits contacted using the WhatasApp button
  • 3 times more contacts per WAme than by phone

What kind of queries are made by WhatsApp

  • 74% of queries are abandoned carts or doubts at the time of payment, of which 95% was recovered
  • 16% of queries are about doubts about characteristics of the products
  • 8% of inquiries about shipments outside Spain or B2B orders.

Actively WhatsApp has been used mainly for:

  • Shipping of carts configured and with discount coupons.
  • Request valuations. 98% of users rated with 5 out of 5 attention by WhatsApp
  • Send order tracking codes. 4.- Resolution of minor incidents.

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